There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you. What is true is that the only way to win now as a DSP is seemingly to forsake the […]
The post The Specialist DSPs Giving Omnichannel Giants A Run For Their Money appeared first on AdExchanger.
More Stories
Show us yours: Sexual Wellbeing Aotearoa encourages Kiwis to draw their ‘bits’
Exclusive: Puppy Bowl XXI Partnerships Take Flight
A New Flood of Money Is Crashing the Influencer Marketing Industry