November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Specialist DSPs Giving Omnichannel Giants A Run For Their Money

There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you. What is true is that the only way to win now as a DSP is seemingly to forsake the […]

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