May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dead Links Ding YouTube Campaign Reporting; AVOD Bundles Come Alive

The Missing Link Log another demerit for YouTube transparency. Four buyers say their post-campaign reports for YouTube Select are riddled with broken links, Adweek reports. Google introduced YouTube Select in 2020 as a way for buyers to purchase premium YouTube inventory, including top-performing channels and YouTube TV. YouTube sends buyers post-campaign reports with links they […]

The post Dead Links Ding YouTube Campaign Reporting; AVOD Bundles Come Alive appeared first on AdExchanger.

AdExchanger