November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google’s 36% Fee; Wait, Did “No Ads” Mean I Can’t Buy Ads?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […]

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