CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header-bidding products and a blend of high- and low-quality ad products that obfuscate what media buyers get for their money. Which is to say, welcome to programmatic. But when will advertisers investigate CTV, since many accept the […]
The post OpenX Volunteers Itself As Head Of The CTV Cleanup Crew appeared first on AdExchanger.
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