April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Macy’s Brings AR Disney Princess Experience to Herald Square

Throughout the holiday season, visitors to Macy’s Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10’s AR Mirror is part of Macy’s launch of a Disney Princess product collection featuring role-play costumes, character dolls and more. Located inside the Toys R Us…
Adweek Feed