November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Retail Advertisers Battle Ad Platforms Obsessed With Discounts

Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year: markdowns, huge discounts and major sales deals. See what I did there? Seriously, though, many forces are driving down prices this holiday season, and this pricing pressure will have major consequences for ecommerce advertisers. Macro-gloom […]

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