November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku And Unity Want To Prove CTV Is A Performance Channel

Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming.

The post Roku And Unity Want To Prove CTV Is A Performance Channel appeared first on AdExchanger.

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