Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming.
The post Roku And Unity Want To Prove CTV Is A Performance Channel appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024