December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign

Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy’s Thanksgiving Day Parade in New York. The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, which highlights Google Pixel 8’s AI-powered camera features. The creative will show how the Rockettes get…
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