Turn around these days and you’ll bump into a retail media network (RMN). In the bustling commerce media space, companies from Lowe’s to Nordstrom to 7-Eleven have developed their own RMNs. Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – entered the RMN fray. Called […]
The post Cars.com Revs Its Commerce Engine With Specialized Retail Media Network appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications