In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands...
Month: November 2023
How can a startup DSP grow when all the growth in the category seemingly goes to the big three: Google,...
Throughout the holiday season, visitors to Macy's Herald Square flagship will have the chance to virtually become Disney Princesses through...
CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header-bidding products...
After a tough 2023 for Bud Light, Benoit Garbe, the U.S. chief marketing officer of parent company Anheuser-Busch InBev, will...
Retailers across the globe can now access the estimated US$ 40 billion off-site media market, leveraging Meta’s Managed Partner Ads...
Mars Petcare's Temptations combines holiday nostalgia with cat antics for a cute ad promoting its puree treats. Created by agency...
JOLT, a sustainable electric vehicle charging and digital Out of Home advertising network in Australia and New Zealand, is introducing...
Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research...