November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data

AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release on Tuesday of Blueprint, a new feature for its DSP that offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert. The solution relies on […]

The post Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data appeared first on AdExchanger.

AdExchanger