November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Taking The Measure Of Measurement On TikTok

In the early 2000s, when Jorge Ruiz was director of media analytics at Ogilvy, he had a nickname at the office: “No Co.” Ruiz, now TikTok’s global head of marketing science, got the moniker because whenever his colleagues would bring him their work to assess its impact, he would say, “No correlation.” Understanding the relationship […]

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