TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.