For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies and tactics for connecting with customers and prospects in a digital-dominant, omnichannel reality. Like so many messages in the marketplace, there’s […]
The post The Principles That Will Guide The Future Of B2B Data appeared first on AdExchanger.
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