November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney+’s Hulu Merger Delivering ‘Better Than Expected Metrics’ for Advertisers

Only days in, Disney+’s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and giving users access to thousands of movies and shows from the Hulu library without having to leave the app. The beta version…
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