Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On Monday, Snowflake announced its acquisition of Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists. Data clean rooms are well past their […]
The post Snowflake Acquires Data Clean Room Startup Samooha appeared first on AdExchanger.
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