Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On Monday, Snowflake announced its acquisition of Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists. Data clean rooms are well past their […]
The post Snowflake Acquires Data Clean Room Startup Samooha appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024