Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers

Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. That lament has been repeated ad nauseam in publisher earnings reports throughout the year, and it’s contributed […]

The post Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers appeared first on AdExchanger.

AdExchanger