December 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Top 10 AdExchanger Stories Of 2023

Ad tech is in an efficiency spurt. Consolidation happened at record pace in 2023. Challenging economic conditions led many companies to prune their tech stacks or offer more direct options to buyers concerned about fees. DSPs tried to hop over SSPs. SSPs tried to hop over DSPs. One former great, MediaMath, bit the dust as […]

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