Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have already put their post-cookie campaign strategies in place. Question is: Did advertisers and ad tech companies use the extra time they had thanks to […]
The post If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? appeared first on AdExchanger.
More Stories
CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops
Ticker: Chris Cuomo to Moderate NewsNation Town Hall Marking Trump’s 1st 100 Days
Casie Mason Joins WFIE in Evansville as AM Anchor