Avis New Zealand, a car rental car firm, has unveiled the latest version of its Driven By Better brand initiative,...
Year: 2023
Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many...
AUCKLAND, Today: Leading provider of solar, battery storage and energy services, solarZero has appointed One Plus One Communications to lead...
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off...
How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director....
The Pressie Awards, an event that celebrates the finest PR, experiential, and social media campaigns in New Zealand, has introduced...
Much like Kleenex is used as a catch-all word for tissues or Google as the generic term for online search,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long...
AUCKLAND, Today: “What’s for dinner?” – a familiar pain point in most households was the inspiration behind a multiplatform MediaWorks...
Aerie's latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration...