November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

An Unlikely Hero of Advertising: The Data Protection Officer

In October 2023, AOP and Deloitte announced the results of their Digital Publishers’ Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8% growth in the “miscellaneous” category. This was driven by publishers’ growth in data monetization and interest-based audience segmentation; publishers are…
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