Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023, the marketing industry added sustainability to its list of talking points. In 2024, marketers and their partners will work on measurement standards and move toward accountability. “There’s been so much talking,” said Claire Gleeson-Landry, head […]
The post Expect Less Talk, More Action And Ad Industry Sustainability Standards In 2024 appeared first on AdExchanger.
More Stories
CNN Revamps Weekday Programming Schedule Amidst Layoffs
MediaWorks teams up with AdsWizz
Meta Denies Users’ Claims That It’s Forcing Them to Follow POTUS Account