December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Chrome’s Cookie Phase-Out: Everything You Need to Know

One of the most critical topics of 2024–how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don’t–is finally ramping up. On Jan. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site’s access…
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