November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Agencies Cut Climate Impact in Ad Production

Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen’s carbon calculator. AdGreen offers free training and tools to help reduce the emissions generated by advertising production. Anecdotal insights from agencies using the calculator show that ad production can reduce its…
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