Future Predicts In-House Measurement Will Spur More US Ad Spend

Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered search. To prepare, they will need to drum up more demand from advertisers and show their worth. Future – the UK-based publisher of Tom’s Guide, Marie Claire and Guitar World – is expanding its in-house […]

The post Future Predicts In-House Measurement Will Spur More US Ad Spend appeared first on AdExchanger.

AdExchanger