Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered search. To prepare, they will need to drum up more demand from advertisers and show their worth. Future – the UK-based publisher of Tom’s Guide, Marie Claire and Guitar World – is expanding its in-house […]
The post Future Predicts In-House Measurement Will Spur More US Ad Spend appeared first on AdExchanger.
More Stories
People Are Surprised JCPenney Is Trendy. Its Comeback Ads Challenge That.
Special PR makes Global PR Agency of the Year shortlist
Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial