The Math Isn’t Mathing: Gen Z’s Emotional State and Spending

This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $ 9.8 billion in the U.S. While the saying “as the U.S. Consumer goes, so goes the economy” conflates spending with a healthy financial system, when we step back and take a closer look at the lives of young…
Adweek Feed