December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication

Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The bid duplication is getting so extreme, buyers are starting to take notice of this strange behavior. Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […]

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