November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Target One Audience, Measure Another: The Definition Of TV-Buying Insanity

Imagine this: It’s league night, and the top bowler wins a $ 1 million check.  You bowl a great game, including a turkey! Based on your final score, you excitedly walk to the podium, already mentally spending your winnings. To your surprise, the judge says, “We’re actually judging this contest by the ball’s optimal position when […]

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