As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. “If you’re really trying to figure out how to be a part of the conversation, [don’t] do a Cinco de Mayo, a burrito and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa