November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TelevisaUnivision and Known Partner to Better Reach Hispanic Consumers

As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. “If you’re really trying to figure out how to be a part of the conversation, [don’t] do a Cinco de Mayo, a burrito and…
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