November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal

Chief among the concerns at the Interactive Advertising Bureau’s Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome’s Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate…
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