There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers. They use social and websites for inspiration, think…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
VML Wins Account for EV Charging Network Ionna, Which Aims to Challenge Tesla’s Dominance
Chemistry’s Keep the Flow gets Webby spotlight
Scott Simmons Leaves WAPT for State’s Emergency Management Agency