There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers. They use social and websites for inspiration, think…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Creator Marketing Platform ShopMy Raises $77.5 Million
NBC News Cuts 40 Employees as Part of Strategy Realignment