November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Paramount Scores Largest Super Bowl Sales Ever, But Not Because of Taylor Swift

Taylor Swift’s effect on the NFL has been an advertising Love Story, but the singer didn’t have much impact on Paramount’s record-setting Super Bowl 58 ad sales. Though the company hasn’t announced its sales total, ADWEEK has learned that Paramount has surpassed Fox’s ad sales revenue from last year of around $ 600 million for the…
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