Let’s talk about consent. It’s a critically important subject for marketers. How we get it, how long it’s valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user’s email or messaging inbox with marketing offers and announcements. Because consent is a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist