November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Let’s Talk About Consent and the Future of Permission-Based Marketing

Let’s talk about consent. It’s a critically important subject for marketers. How we get it, how long it’s valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user’s email or messaging inbox with marketing offers and announcements. Because consent is a…
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