“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP has heard that statement many times – and it simply isn’t true. Yet the myth that minority-owned and targeted publishers can’t deliver the same large audiences as “general market” media remains pervasive, Goffin says on this week’s episode of AdExchanger Talks. One […]
The post Dispelling Multicultural Myths appeared first on AdExchanger.
More Stories
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech