“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP has heard that statement many times – and it simply isn’t true. Yet the myth that minority-owned and targeted publishers can’t deliver the same large audiences as “general market” media remains pervasive, Goffin says on this week’s episode of AdExchanger Talks. One […]
The post Dispelling Multicultural Myths appeared first on AdExchanger.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company