November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy–part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of…
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