December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

When Walled Gardens Collide

Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.

The post When Walled Gardens Collide appeared first on AdExchanger.

AdExchanger