Thompson Spencer’s social media division, Socialites has announced they have been appointed as Elizabeth Arden’s social media agency and will be running their social media, community and media management across Meta.
The partnership with Elizabeth Arden began some years ago, through Hanton&Co., Elizabeth Arden’s lead media agency, who engaged Thompson Spencer’s influencer agency, The Social Club to work across a number of product launches. Some of these launches include White Tea Fragrance collection, the iconic Ceramide Capsule range, Viva La Juicy by Juicy Couture and more.
Back in 2021, Hanton&Co. engaged The Social Club to run an influencer marketing campaign for one of their most exciting launches to date – the Flawless Finish Skincaring Foundation. They harnessed the power of The Social Club’s database to identify and locate 40 relevant influencers across a broad range of skin shades, ages and lifestyles in five days. It was a resounding success with record sales.
The previous collaborations, as well as the award winning campaign has paved the way for an ongoing partnership between Hanton&Co., Elizabeth Arden, and Socialites for 2024.
“We are honoured to work alongside such a long-standing, prestigious, and well-loved brand, and cannot wait for all the opportunities in store for Elizabeth Arden on social media in 2024”, says Melanie Spencer, Thompson Spencer Group CEO.
The post Thompson Spencer appointed as Elizabeth Arden’s social media agency appeared first on stoppress.co.nz.
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