Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. Well, it looks like advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year over year revenue growth, with a total of $ 84.6 […]
The post Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% appeared first on AdExchanger.
More Stories
New pDOOH packs from MediaWorks deliver instant reach
Week of April 7 Morning News Ratings: Today Celebrates 87 Weeks at the Top of the Demo
Pead promotes talent from within