The Atlanta Convention & Visitors Bureau had a wide-ranging goal for its new campaign: to show the city as a welcoming, inclusive, diverse and creative urban center. The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done. Orange142, which has worked with the bureau before, focused on […]
The post Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’ appeared first on AdExchanger.
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