November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Privacy Sandbox’s Latency Issues Will Cost Publishers

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is. Google has invited players from across the ecosystem to test the Sandbox and its privacy-preserving APIs […]

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