May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet

The ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men’s Basketball Tournament’s advertising inventory is “essentially sold out” across both companies. “This will be the best revenue tournament we’ve ever had,” Jon Diament, evp of advertising sales…
Adweek Feed