Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I mean that in the nicest way,” said LightShed Partners Co-Founder Rich Greenfield, speaking at CTV Connect in New York City on Wednesday. “He was so darn successful on Day One,” Greenfield said. Disney launched ad-free […]
The post Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent appeared first on AdExchanger.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce