December 25, 2024

Programmatic

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Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use

Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage the risks. Now, regulation is coming for AI. Last week, the European Parliament approved the Artificial Intelligence (AI) Act. Five years in the making, the AI Act – the world’s […]

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