November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCU Extends Olympics Opening Ceremony Coverage to IMAX Screens

NBCUniversal plans to extend live coverage of the 2024 Paris Olympics opening ceremony across over 150 IMAX screens. On July 26, the organizers are planning a four-mile-long flotilla of almost 100 boats along the River Seine, carrying all of the athletes from over 200 countries. NBCU stated that this is the first time the Summer…
Adweek Feed