November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There?

Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster, stronger. Because while first-party data is valuable, it’s not enough on its own to fulfill advertisers’ needs. To fill in gaps left by the loss of so much third-party data, Adobe announced on Tuesday a […]

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