November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GroupM Launches Dedicated Women’s Sports Marketplace at Upfront

Women’s sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it’s launching a dedicated women’s sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women’s sports. “Right now, culturally, there’s so much excitement…
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