Women’s sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it’s launching a dedicated women’s sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women’s sports. “Right now, culturally, there’s so much excitement…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa
Overnight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits CNN