The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical...
Month: March 2024
Cloud infrastructure vendors are insinuating themselves into data-driven advertising. Third-party ad tech vendors are becoming service providers that build their...
Creativity has always been the advertising industry’s super-power. Creative thinking changes perceptions, it turns the ordinary into the extraordinary, reflects...
Being in a punk band is not a requisite for getting into the ad industry. In fact, it's anything but...
Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on...
Creativity has always been the advertising industry’s super-power. Creative thinking changes perceptions, it turns the ordinary into the extraordinary, reflects...
What is an "outcome?" According to Omnicom leaders, it depends on whether you're asking a brand's CMO or CFO. In...
FEDERATION has unveiled a second major appointment to its senior leadership team in as many months, announcing Olly Walker-Boden as Managing...
It's a lovely day for Aquaman star Jason Momoa as he receives some good news that needs to be celebrated,...
For years, publishers and advertisers have been urged to test, test, test cookieless solutions. Now that 1% of Chrome traffic...