Whenever new technology platforms come along, brands will follow, and with Apple's Vision Pro, Diageo's Don Julio Tequila aims to...
Month: March 2024
Out of Home (OOH) advertising reaches more Kiwis daily than any other advertising medium, and flexible work is helping it...
In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his...
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f....
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ply Your Trade The Trade Desk successfully rode...
When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The...
The retail media ad tech startup Topsort announced a $ 20 million Series A investment round on Monday. The three-year-old...
When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
Both the Men and Women’s Media Owner Teams have taken home the trophy at the second annual UnLtd Big Clash...