November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV

Advanced TV advertising company Cadent announced plans to drop $ 324 million to acquire the performance marketing company AdTheorent.

The post Cadent Acquires AdTheorent For $ 324 Million, With Plans To Expand Beyond TV appeared first on AdExchanger.

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