Advanced TV advertising company Cadent announced plans to drop $ 324 million to acquire the performance marketing company AdTheorent.
The post Cadent Acquires AdTheorent For $ 324 Million, With Plans To Expand Beyond TV appeared first on AdExchanger.
More Stories
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen