December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

When creator Robyn DelMonte–who shares marketing ideas with her 650,000-plus followers on TikTok–walks into a meeting with a brand, it’s not uncommon that only half of them have TikTok on their phones. “There’s still such a disconnect,” DelMonte said. “Sometimes I get a deck and it boggles my mind.” At ADWEEK’s Creator Roundtable, four top…
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